The Auto Finesse brand was founded in 1999 under the name JB's Valeting Service. In 2005, it was renamed Auto Finesse and many years of testing and experimentation followed. In 2011, Auto Finesse introduced their first comprehensive line of detailing products, which included 7 basic products. Thanks to the brand's rapidly growing popularity, the brand expanded its scope outside the United Kingdom in 2013. Today, their products can be purchased practically all over the world (including Thailand, Mexico and Australia). In 2019, another milestone was reached for the brand in the form of the establishment of the Detailing Enthusiasts Academy. Currently, Auto Finesse is probably the most popular brand in the world, not only thanks to its extensive range of quality products, but also thanks to its smart marketing and attractive design.